The importance of developing Media content has to be the highest priority when planning how to achieve growth in attracting market audience to service, product, or topic of discussion at present and into the future. From concept to actual sharing of information on Media platforms, development of content requires continual research and analysis on how to broaden reach of subject.
Facts state, the creation of Media content has evolved at a tremendous rate over the past decade, and even more so over the past 5 years. Access to technology on phones, tablets, laptops, from remote locations to venues has shifted the paradigm from traditional posting of results, advertisements, along with promotions to the wider public at large.
To gain leverage in market audience, development of content has been essential for increasing viewer engagement by providing detailed information, insight, and knowledge which enables the reader to gain greater understanding on the pitch. For example: the Women World Motocross Championship held since 2005 has established historical record of Champions crowned, valuable information to provoke interest on seasonal races. Further analysis in written, visual, and graphic form on rider’s profile’s provides greater understanding on the career pathways WMX rider’s have experienced, along with sharing inspirational stories to viewers, worldwide.
Equally, development of Media content has the capabilities of providing varying perspectives on achieving goals. From analysis on strategic planning on gaining competitive edge of product to consumers, to offering diversity of services under one umbrella of industry genre, to diving deep into the reasons why decisions are made to make transition from one step to the next in career pathways – content shares all details with transparency of thought and practice.
For example: developing content on up-coming female Motorsport athletes has embraced creativity of thought on how, why, and when changes have occurred at specific periods of training and racing to realize set goals from one season to the next. This broad approach allows for production of content which entices readers to understand the dynamics in play affecting decisions on which disciplines to race, which Championships to enter, and which Sponsors to take on board.
Developing production of content from mere re-hash of results achieved, number of product sales, or take-outs on services completed, Media platforms have the ability to share perspectives on core principles which have founded varying entities around the world. From this unique objective position, creation of content provides details on the progression achieved in areas of broadening scale and scope of enterprise, and inclusive of implementation of sustainable practices for the future.
For example: the Research Topic on ‘How have Motorsport Organizations incorporated equality, diversity, and inclusivity into structures of performance? provides analytical insight on the various strategies implemented by Federations and Event Organizers over period of time, and for the future. Uppermost in mind, was to document the actions taken to ensure sustainability of racing would be enacted within time-frame, from which all stakeholders within the industry have responded in kind.
Notwithstanding the importance of creating concept, design and style of presentation of Media content, the development which accompanies the first stage of the process either makes or breaks growth in the market place. Savvy displays of Brand logo, up-dates on who won, or snap-shots of new product released bag the viewer’s eye, which is only one click away from finding out more. Therein lies the crunch. Click through’s are key to gaining audience appreciation on what is offered, only then will they know what it is all about.
Header photo: Liam Lawson competing in F1 Singapore Grand Prix Image: F1.
Words: Sharon Cox.
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