Capturing Media content in 2025 – what techniques will engage viewer’s in Motorsport via film and words? The loaded question serves as a challenge for all content creators whose primary focus is to produce inspiring, informative, and thought provoking stories in visual and written form.
Given the plethora of content produced from Live TV coverage of racing, to pre-post interviews track-side, to up-to-the-moment clips of who passed who or crashed – the nudge towards tracing the journey of rider’s and driver’s in their quest to reach goals holds massive appeal to audiences who want that bit more. This shift extends previous productions on how athletes train and prepare for racing by capturing the on-going process of improving performances on and off the bike.
The latest release of Red Bull’s film: How to Win the Biggest Race in Supercross – A1 All access with Jett, Chase @ Hunter offers a fresh perspective on the intricacies of each rider’s journey to set goals and deliver. Producer, Troy Adamitis asks the hard questions on how, why, and when certain decisions were made to reach the top and the rider’s responded with equal candor, stating that nothing has been easy. Hunter states: ”the time in Europe, it felt like I lived more in the 3 years than most people live in a life-time” and Chase ”some people don’t like the pressure and run and try to hide from it, but for me, this is where I wanted to be, ever since I got on a dirt bike”.
Exposing such honest conversations from rider’s in front of the camera engages viewer’s to the realities of living the dream. The dialogues between rider’s and Team personal at the testing tracks brings a sense of urgency to the story – as refining and adjusting bike suspension settings are key for optimum rider-bike performance. As Chase states to his Team Manager: ”I’m still not able to do the stuff in the rhythm’s that I want to do”.
Equally, as disclosed later in the story, is the gap between nailing bike settings at testing to the pressure of racing in front of an enthused crowd at Angel Stadium at Anaheim 1 on January 11, 2025. Troy deliver’s the emotive reactions from rider’s when the bike was not comfortable to ride, including the voice of Darren to round out the weekend of racing. ”No-one is going to give you nothing and you’re going to fail many times. The only person who never fails is someone who does nothing. You just have to keep on picking yourself up, and keep going”.
For content creators, Red Bull’s film twists the throttle one notch further – on what can be produced to entice viewer engagement on wanting to know more on the journey of Jett, Chase and Hunter Lawrence. Troy Adamitis’s production arouses curiosity on how these rider’s battle day-in-and-day-out to perfect their craft amid insurmountable obstacles. In doing so, the film delivers just the right amount of anticipation on what will the rider’s achieve in the near future, and equally – how will creatives capture the next priceless moments in Motorsport?
Header photo: Honda HRC testing track at Corona, California. Image: Red Bull film.
Words: Sharon Cox.
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