2019 catch-phrase for Motorsport Brands could very well be: ‘we take the sport to the people’.
With instant online access reaching fans globally, how each Brands message reaches the people will be point of difference on Marketing the sport, the racing, the Riders, the Promoters, Sponsors, Distributors across the breath of Motorsport’s calendar for the year.
The adage ‘KISS’: keep it simple stupid bodes well in today’s age of technological development involving collating content from realms of data: visual and print to the ever awaiting fans to watch, read, share, like, tweet, and then move on.
Recent research narrows the focus on what will matter to sustain public following whether buying Live Streaming of racing, seats at Motorsport events, hits on websites and social media:
‘A brand action is a real-world manifestation of your brand promise. A brand living out its DNA. A brand creating a shared experience that connects audiences with one another – and with what the brand stands for’.
Key to edge out competition for watch-time, audience retention, geographical reach and gender % is melding human/Rider/Athlete experiences with sports racing.
No race coverage is complete without knowing what the Rider endured- regardless of result. No racing event connects to fans without transparency of telling the story from the Riders seat. No Race Promoter ignores, to their peril exposure of who is actually racing.
2019 offers the Motorsport industry massive opportunity to increase fans engagement ‘lean back’ share the joy, heartache, moments, thoughts, feelings and conversation through stories- visual content expressive, emotional, capitivating and real.
No more so come Anaheim 1 January 5th, 2019.
Reference of research: 10 Digital Trends 2019
Words: Sharon Cox
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