Women in Motorsport Portal – platform for FIA and FIM Women competing in race disciplines. This single Media and Marketing online site would provide insight on Women competing across varying FIA and FIM Motorsport disciplines around the world. The platform would host articles, interviews, feature stories, and news on female driver’s, rider’s and racer’s, including women working in Motorsport highlighting career pathways for present and future generations.
From founding MXLink in 2014 to present day, demand for informative, creative content has evolved to unprecedented level, prompting widening parameters on how Media presents Women Motorsport athletes to fans around the world.
Most certainly, focus on covering Women has shifted from standing track-side, posting results, up-date images, and video clips of racing, to understanding how these Women have navigated their respective careers competing cross disciplines from one season to the next.
The Women in Motorsport Portal would amalgamate documentation of females competing cross disciplines from Europe to America’s, to Africa, to Australasia and to the Middle East, broadening the scope and scale of women profiles in Motorsport to global audience.
Most significantly, covering disciplines under one umbrella unifies the attributes that women possess competing in varying Championships which up to current time has been promoted separately on respective website and social media platforms. With Home Page offering up-to-date News, along with categories displaying breadth of diversity on racing, a consolidated offering of who, where, and why women are racing at World Championship level strengthens the validity of females competing within Team/Brand/Sponsor environment.
The range of disciplines defies expectation on what Women have achieved against extreme odds of sustaining their racing careers over time. Not only have women navigated the uncertainties of sustaining financial support for racing, but these smart, savvy, intelligent females have eclipsed the assumption that women are physically less qualified to handle a vehicle at speed, to producing Championship winning results.
Combining current news content with sections detailing women competing in array of categories, Women in Motorsport Portal has the capability of establishing new benchmark on how Media represents females in sport. Reader’s would gain overall understanding of women competing on daily/weekly/seasonal basis along with gaining in-depth insight on how each driver, rider, and racer makes strategic decisions on which Championship event to race.
Planning, training, and racing have undergone major overhaul by women whose objectives focus on gaining forward trajectory in their respective careers. For example: women competing in Women Motocross World Championship compete in 6 Rounds from February/March through to September. Gaps in between Rounds can range from 1 week back-to-back racing, to 13 weeks as is the case in 2023 WMX Round 4 to 5.
Women entering The Dakar Rally begin planning 12 months in advance. Sifting through the myriad of issues from raising finances, to logistics of transportation, to competing pre-Dakar Rally event, to fulfilling all administration requires huge amount of effort, time, and resources before each competitor can actually race.
Such provision of defining the all-encompassing aspects of women competing in varying disciplines recognizes the demand to share the challenges experienced by women pursuing a career in Motorsport. From competing in Bike disciplines: WMX, Enduro/Hard Enduro, Grand National Cross Country, Trials GP, and WSBK Moto3 and E, to behind the wheel in Formula Series: F1 Academy, F4 Championships, GT3/4 including endurance circuit racing, to Rally: T1/T3/T4 classes including Off-Road World Rally events, these women pave pathways for all to respect.
For further information contact: sharoncox@xtra.co.nz
Header photo: Kirsten Landman competing in 2023 Dakar Rally Malle Moto class. Image: ASO
Words: Sharon Cox.
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