Transformation of Media content on Women in Motorsport – audience reach and engagement in WMX and The Dakar Rally. Analysis of statistics and data on content produced on women racing WMX from June to August along with women competing in The Dakar Rally from December 2023 to January 2024 reveal the changing nature of Media production.
From remote based Media publications to Live production on both written and visual content, MXLink has broadened the scope and scale of Media content to global audience. Website statistics reveal how the production of articles, interviews, and previews on rider’s and drivers racing WMX and Dakar Rally have increased audience engagement of content with emphasis on sharing the experiences along with the challenges each female encounters pre-during- and post racing.
Social Media posts of films, reels, and graphic representations of women competing in WMX Rounds and The Dakar Rally highlight the variations of Media content produced to attract viewer engagement along with views. Such creativity of thought has been established through direct communications with rider’s and driver’s from remote based locations and at events.
The overall effect of transforming creation of Media content on women competing in WMX and The Dakar Rally has extended the scale and scope of women’s profiles and career pathways to global market audience.
Header photo: Transformation of Media content Graphics and image: MXLink and ASO
Words: Sharon Cox.
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