MXLink stats 2022 – review on production of Media content based off track in New Zealand. The following analysis of website statistics provides readers insight on the reach of articles, interviews, and feature stories world-wide through-out the season. Data highlights which Motorsport disciplines generated greatest volume of views, along with changes that have occurred in reader duration of content to present day.
From founding year in 2014, MXLink has focused on principle of thought to create content on how rider’s, driver’s, and racers carve a career in varying Motorsport disciplines, with specific focus on Women in Motorsport.
Analysis of data has driven development of media content which is solely based on selection of Motorsport athletes and corresponding disciplines which provides readers insight on how these Women have faced and overcome challenges to gain successful results both on and off the track.
MXLink has refined strategies on production of content to broaden audience readership and to increase engagement of followers whose interest peaks around the decisions women rider’s, driver’s, and racers make, enabling each to race from one season to the next.
2022 MXLink statistics marks a milestone in number of views, geographical reach, duration of time on site, along with selection of stories which really hit the mark in terms of attracting new viewers to site. A record of 1.7 million views, 33K New Viewers, and increased time of website of: 0-30 seconds: 90%, 30 seconds – 1 minute: 1.6%, 15 minutes – 30 minutes: 1.4%, 30 minutes – 1 hour: 2.8%, and 1 hour plus: 0.9%.
Selection of Women in Motorsport competing in both FIM and FIA Motorsport disciplines has consolidated depth of coverage, and provided opportunity to broaden profiles of athletes to global audience. Production of content has been determined by World Championship calendar, with Media stories providing readers previews, analysis of racing, one-on-one interviews, along with articles on differing perspectives on how these Women/Men set and achieve respective goals in their Motorsport careers.
The following disciplines have been source of focus: Dakar Rally, Women Motocross World Championship, America’s Grand National Cross Country Series – WXC class, WSeries, Formula 4, 3, 2, and 1, Extreme E, Moto3, MotoE, World Rally Raid Championship, World Cup of Cross Country Baja’s, Trials Women GP and Trials Des Nations.
Research articles on changes that have occurred within FIA and FIM Motorsport disciplines have raised awareness on issues of sustainability, equality, diversity and inclusivity within Motorsport. These stories have provided insight on how Motorsport entities have evolved and incorporated social concerns within structures of operation which have provided women increased opportunities to race.
MXLink has embraced the changing face of Media representation in Motorsport. Having covered Women competing in World Championship events in Europe – travelling from GP to GP, filming and publishing written and visual content at chosen locations from Qatar, to Netherlands, to Parma/Italy, to Ernee/France, a re-set on how Media content was produced was forth-coming.
Most certainly, COVID has influenced changes on producing Media in safe and cost effective manner. So to has sustainability of publishing high quality articles which continually engage readers whose time remains conducive on what peaks their interest amongst myriad of stories on media platforms. As recent Formula One report states on Progress to Net Zero 2030: ‘Remote Broadcasting will be implemented leading to significant reduction in travelling freight’ – which not only applies to TV but also Media journalists as well.
MXLink wishes all Merry Xmas, and Happy New Year.
Words: Sharon Cox.
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