MXLink celebrates great year in Media coverage world-wide hitting bench-mark 1.7 million views along with average of 3K New Viewers every month. Most importantly, production of Media content has reached audience whose demand for insight, in depth-interviews both written and Live has been achieved within year of major disruption to racing.
Given initial principle of MXLink was to provide greater awareness on riders, racers and drivers character traits of determination, resilience and tenacity to race Motorsport, this founding principle remains as evident today as 6 years ago.
2020 Media coverage provided readers previews, up-dates and analysis of Women competing across varying disciplines ranging from Dakar Rally in January to Women MX World Championships in March, to GNCC WXC in May, to lock-down Live broadcasts which were streamed around the world.
Particularly satisfying results were achieved by bringing together Women racing different disciplines with shared passion to race. 2020 Dakar Rally rider Sara Garcia, shared her experiences via Live Chat with NZ’s Rachael Archer whose rise in America’s inaugural GNCC WXC class, serves as stepping stone for future endurance events.
WMX rider Jordan Jarvis whose achievements in AMA Pro Outdoors and AMA SX hit all time high in 2020 gaining race licenses in both, shared experiences with fellow country-driver Sabre Cook whose selection to race WSeries F3 single-seater in 2019 proved pivotal for her career path.
Equally, Live Chats with Pirelli MX Manager Luca Barbetti, KTM Factory Racing Manager, Dirk Gruebel and 10x World MX Champion Stefan Everts gave viewers breadth of face-to-face interviews from other side of the track.
Production of content on SBK Championship in UK, MotoGP, Formula 1, 2 and 3 along with WSeries ESports League added diversity to range of content appealing to top geographies of Russia, Ukraine, USA, Europe and Australasia. Connecting with on the ground commentator Simon Crafar prior to MotoGP in Austria, placed spin on where knowledge can be gained to further enhance viewers watch-time come racing.
Given each and every article remains original, status quo on production of content remains under constant review and analysis for development of growth for readership. Adaptability to changing circumstances has been key to increasing views along with initiating new realm of content- which is often produced before viewers realize there is a demand.
For certain, shifting production of Media content to print publication has increased scope and scale of market audience preserving most important stories in hard copy. No denying, online content provides easy access for viewers to gain up-to-minute information on favourite rider, racer or driver, but at the same time minimizes the significance of mile-stones reached by Motorsport athletes through continuous feeds.
First Issue of Women in Motorsport Magazine is near completion and on sale from January 2021. In-depth coverage on 9 selected Women across disciplines of: WMX, Dakar Rally and WSeries along with insight articles on historical women who broke precedent in Motorsport marks turning point on how female racers are presented to world-wide audience.
From initial MXLink launch in 2014, with total of 104K views and 4K New Viewers to 2020 Website statistics of 1.7 million views and 36K New Viewers, the up-hill trajectory confirms marketing Women in Motorsport, along-side original production of associated content remains sustainable for future growth.
Women in Motorsport Magazine available through MXLink payment options along with outlet stores world-wide. Up-dates when available.
Words: Sharon Cox.
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