Media Creation for Women in Motorsport 2024 – what does this mean? Production of media content on Women competing in Motorsport disciplines has developed in scale and scope over the past years, and the new year holds even more fascinating possibilities to push the boundaries even further, maximizing exposure of profiles to global audience.
With 2023 Women World Champions crowned, in both FIM and FIA Motorsport disciplines, the line-up of women racing with Team’s for next season provokes thought on how media creatives will produce content on who is racing, when, and where.
Taken in broader perspective, media creatives have the opportunity to measure their work output against the developments of content design, style, and presentation with the bottom line uppermost in mind – to attract, inform, and engage reader’s and viewer’s on the progression of women racing World Championships.
Already, announcements of women signing with new Team’s for 2024 sends clear message that new chapter’s are being written on how women are re-aligning their respective career’s with Team’s, Brand’s and manufacturer’s committed to moving forward.
In America, the signing of Brandy Richards – who produced superb performance in 2023 ISDE with United States Team – with FMF KTM Factory Off Road Team sets precedent on the future status of women within high profile GNCC Teams. Similarly, Korie Steede – team rider with Richards in ISDE 2023 – has secured place in Rockstar Energy Husqvarna Factory Team for 2024 GNCC WXC – having finished P2 overall this year.
In 2R World Rally Championship 2024, massive shifts have occurred for women competing in premier T1+ category in the Dakar Rally. 2 women: Aliyyah Koloc and Camelia Liporati will race in the car category for the first time, breaking historical records in the process.
For Aliyyah, planning, training, and all preparations to compete against the best Rally driver’s in the world – at 19 years of age – has been carefully mapped out by her father and owner of Buggyra Racing Team – Martin Koloc. Most certainly, Aliyyah’s natural talent’s have developed within the learning curves of racing cross disciplines, especially this season competing in Dakar Rally 2023 in T3 category, 24H Series in GT4, and recently in Rally in T1 and T1+ car.
For Camelia, the Italian/French driver has amassed vast array of results, wins, knowledge, and experience, from competing in The Dakar Rally for phenomenal 14 consecutive years. From racing in Quad category, to T4 side-by-side, to 2024 Car T1+ – the premier class of Dakar – Camelia raises the benchmark on the progression of racing career’s for women both on and off track.
To cover the quantum leaps women have achieved in Motorsport requires dissecting the reasons behind decisions made to advance their racing pathways in collaboration with corresponding Team, Brands, and manufacturer’s. For starter’s, these women have achieved career enhancing results which in turn prompts thought on next steps to be taken to sustain forward momentum on the bike, or behind the wheel.
Taking into consideration the significant progress manufacturer’s of bikes, cars, and lightweight vehicles have achieved – incorporating technology and sustainable energy sources within production – media producer’s are prompted to examine how women have capitalized on changes within the Motorsport industry at large.
For example: Aliyyah Koloc and Buggyra Racing Team have aligned with progressive Red Lined Motorsport Adventure to race their T1+ car in Dakar 2024, and Camelia Liporati has formed bold initiative to race under her own CAT Racing with the French based company MD Rallye Sport.
Of equal importance is the development of graphic design to increase exposure of women’s profiles to mainstream audience. For example: graphics on race machinery, gear, and helmet designs opens dialogue on how creatives contribute to increase visibility to fan and follower’s alike. Such additional elements within the complexities of achieving success on and off the track prompts media producer’s to incorporate the value of style, design, and layout in their own content.
As Media creation of content on Women in Motorsport unfolds, heading into 2024, there remains deliberate push to extend the boundaries on how to convey information on who is racing, why and when – outside traditional verse accompanied by image. Yes, the challenge is confronting, yes, the parameter’s of writing are changing, and yes, media creatives can choose to take it all on board, when the new season begins in a couple of months time.
Header photo: Media creation Women in Motorsport 2024 Image and design: MXLink
Words: Sharon Cox.
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