Hard work covering Women in Motorsport in 2025 – and for over a decade from 2014 to the present day. Goals for this season were to produce visual and written content on and off the track to share the rider’s personal and professional daily lives of training for and racing World Championships across varying disciplines.
Kiara Fontanesi training at Moto-Club Parma followed by filming at her parents home in Parma Filming: MXLink.
With the objective in mind, Media content produced remotely from New Zealand has engaged viewers via MXLink website, socials, and YouTube Channel, attracting new viewers and extending geographical reach world-wide. Creative graphics, reels, interviews via audio software, articles, and previews of racing has increased traffic to content currently standing at 1,133,779 views and 81,396 new viewers from website data from January 1 to the present day 2025.
Highest figures of audience views in April: 119K, May: 123K, July: 154K, and September: 167K, along with Unique Views of June: 6K, July: 7K, August: 14K, and September: 13K confirm that continual reassessment of content produced has the potential to achieve growth on the promotion of women racing World Championships to a global audience. The significance of data analysis provides an understanding on what content could be developed further to improve following while at the same time capping content which is past it’s use by date.
Film produced on Kiara Fontanesi’s display of her outstanding career results winning WMX Championship 6x, with a total of 19K views. Filming: MXLink at Kiara’s parents home in Parma.
The plan to film rider’s preparations to race followed by filming them over the course of a race weekend added depth of information shared to viewer’s world-wide. Visual stories captured how rider’s manage their time, commitments, energy, and resources to be able to race – specifically in WMX and World WCR 6 Round Series. Filming WMX Champion 6x – Kiara Fontanesi training at Moto-club Parma followed by filming her relaxing with her family offered a glimpse at how Kiara balances training and racing with family time.
Equally, filming Roberta Ponziani training at Magione circuit near Perugia followed by filming her working at the family bakery – Bocconotto Reale near Teramo – shed light on how the World WCR rider manages her time to train, work, and fulfill commitments in between racing. Most certainly, filming off-track allows for staging of shots to enhance the story, while the follow-up filming at World WCR Final Round at Jerez requires focused energy to stay on top of the race schedule over 4 days.
Roberta Ponziani shares her thoughts on racing World WCR and working at her family bakery – Bocconotto Reale. Filming: MXLink.
To action all of the above remains a massive undertaking. Time, effort, money, commitment to achieve best possible results, and proof that goals set proved valuable for all concerned takes courage in the face of uncertainty when travelling from NZ to Europe 3x this year. All of which begs the question: if Media content on Women in Motorsport can be produced remotely, why spare the huge expense in time, money, and energy to tackle the challenging circumstances of creating content on the fly?
4 main reasons: #1 visual content captured at a race weekend on rider’s enables viewer’s to gain a different perspective on how these women prepare and manage the pressure to race given the importance of maximizing as many points as possible. #2 filming interviews pre-and-post racing shares rider’s thoughts in real-time given the anticipation, expectation, and nervous tension that exists on race weekend. #3 producing content on rider’s, the bikes, the build-up on start-line, and podium finishes provides opportunities to showcase corresponding Brands, Sponsors, and support crew given each Championship is only 6 Rounds. #4 filming stories on rider’s off-track – in practice and at home venues offers fresh insight on their respective daily lives.
Interview with Maria Herrera pre-Superpole and R1 and R2 at the Final Round in Jerez. Filming: MXLink.
Overall, the challenges of pushing production of Media content on Women in Motorsport forward requires continual assessment on what will add value, growth, and increase exposure of rider’s to wider global audience. Careful selection on what to film, where, when, and with what available resources remains in focus from the beginning of the season to the end. Let’s trust that the process proves as satisfying to the author as to the rider’s and viewer’s – who judge the content as worthy of watching by the number of views posted online.
Header photo: WMX Round 5 at MXGP of Turkey Image: MXLink.
Words: Sharon Cox.
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