Create Media content from concept, to development, to completion. The process involves creative thought, insight, and understanding on goals to be achieved from increasing viewer engagement of service or product, to raising awareness of topic, to provoking thought on issues affecting daily life.
First step is to identify the concept, the main purpose of creating content to send a message to target audience. The pitch aims to specify the importance of the service or product to the client which has been created by the business owner. Defining the message using clear communications, written and/or visual remains key to attracting visitors to view content.
The next step involves stream-lining process of development, sorting through best options to translate core principle of service or product from concept to engagement of viewing. Style of presentation, selection of images and corresponding text need careful planning, consideration, and analysis to achieve maximum impact on viewer audience. Knowing where gap in the market exists for pitching service or product provides a business a competitive edge and reach to attract viewers.
Points to help development process are #1 selection of opening pitch holds key element to generate interest on service or product displayed. #2 prioritize key strengths of business service or product through diversity of posts. #3 maintain consistency through-out creation of content which reflects core principle of business. #4 stimulate viewer interest through options available which meet budgets of clients. #5 communicate with clarity of thought that service or product meets needs of customer through providing information where relevant.
The mid-way stage of development checks that creation of content aligns with goals to be achieved. Utilizing uniformity of style, colours, and text through-out content sustains easy-to-read message, while following pages of content elaborate in greater detail how service or product will be delivered from concept, to development, to completion.
Breaking down the main message into refined areas of content not only prompts the reader/viewer to find out more, but also provides authenticity and transparency in communicating the core principles of the service, product, or topic raised on Media platforms.
The completion of content requires analysis that each part of the process has met the brief, relevant to goals outlined. Discussion on areas which either elevate content to next level of viewer engagement along with sections of content which do not, need to be addressed and altered accordingly. Then, click publish.
The process of creating Media content remains pivotal for elevating areas of work/career/roles to far greater levels that can be achieved through immediate social networks. Get it right, and results will justify the steps taken. Get it wrong, and back to the drawing board will beckon.
Header photo: Dakar Rally 2023 Image: ASO.
Words: Sharon Cox.
Comments are closed.