Brand Associations – why are they important for the progression of producing Media content? Taken in context, covering Motorsport with specific focus on Women competing in varying FIM and FIA disciplines around the world includes content on their respective Brands, manufacturer’s and entities who endorse these women to race.
As one season rolls over to the next, women rider’s, driver’s, and racer’s analyze goals to be achieved, then map out steps to action aligning with corresponding Brands to make theory into reality. From Bike manufacturer’s and Teams supported by Brands, to industry provider’s of gear and specialized equipment to race, women base decisions on who best meets their plan requirements to compete within the bounds of producing pointy end results.
Ethical standards of the highest quality within each professional entity are required by all – if sustainability of career pathway’s for women are to be realized AND if Brand Associations are to increase leverage in global market.
Media production of content mirrors the exact same principles of thought. Articles, interviews, feature stories, and snap-shots either in written or visual form require careful consideration on what will be viewed by audience to sustain credibility within Motorsport community and public at large.
Key factors which influence production of Media content within context of achieving growth in market audience are: #1 transparency of communications of athletes, Brands, and manufacturer’s to viewer’s following. #2 creative enterprise of Motorsport entities to elevate profiles within competitive global market. #3 due diligence of Motorsport parties to relay information in clear, concise form which increases awareness on the development of athlete’s and associated Brands and manufacturer’s.
With an ever increasing push for Media production to attract viewer readership and visual content following, athlete and Brand Associations are a double edge sword. Linking with entities whose mantra remains of the highest calibre – past, present and in the future – represents the formation of alliances to extend Motorsport profiles through like-minded Media platforms. Equally, linking with entities whose mantra relies on following trends to attract readership and visual content following – represents lack of forethought on how to achieve long-term growth of market share.
To be clear – original thought on how to project rider, driver, racer, and Brand Associations to global audience remains continual assessment on analyzing new, fresh, and unique styles on presenting Media content to increase viewer statistics. Copy and paste, second and third party sharing of content, and pitching eye-catching headlines which do not correspond with original piece of work merely dumbs down the whole point of elevating Women in Motorsport.
Heading into 2024, progression of Media production of content requires pitching profiles of Women in Motorsport with associated Brands and manufacturer’s whose values, ethics, and transparency resonate with the Media platform principles of advancing content to global audience.
Header photo: Brand Associations Image background McLaren Extreme E Graphics MXLink.
Words: Sharon Cox.
Comments are closed.