MXLink started in 2009 with the aim to establish links between various aspects in the sport of Motocross in NZ.

This involved working at grassroots Motocross supporting riders, clubs, coaches and running of events throughout NZ.

These ground work years formed the basis of working relations in many areas of the sport which has been developed over the years.Photo Credit: Alan H

Timeline

2009-2010

Research on NZ Motocross Championship calendar dates initiated change from Oct-Nov to Feb- March. The main focus was to increase interest for International riders to compete in NZ MX National Series.

Event Starter was a role I developed to improve safety and discipline of riders on the Start line. This role led to National Starter of NZ MX Championship and NZ SX Championship events around NZ.

Motocross Training sessions were taken by NZ MX Champions who I worked with in lead up to FIM Junior World Motocross Championship held in Taupo 2009. This role developed knowledge training Motocross rider’s fitness, bike skills and mental focus which resulted in a role as Personal Gym Trainer for Motocross.

Media work started from writing articles on riders, events and overseas MX racing which were published in NZ’s Dirt Bike Magazine. The role established communications with many people involved in the sport: riders, clubs, coaches, photographers, retail distributors, Brands, Team Managers, NZ MX Governing body MNZ, overseas event organisers and parents.

2011-2014

Media and Marketing Motocross shifted in focus with Media pieces published on websites in NZ, Australia, USA and Europe. Articles focused on gaining greater exposure for riders competing in National and International events along with marketing Brands, sponsors and venues.

Online publication developed my marketing skills to promote various areas of the sport to a wider audience.

TV work was initiated in response to results achieved by NZ Women’s rider Courtney Duncan who won in USA. First NZ Motocross air time was TV3 Sports News August 2011.

TVOne and TV3 Sports News Prime Time offered an opportunity to gain greater exposure for the sport to the mainstream public. This work involved committed communications with TV Networks over a long period of time for future growth.

Sky Sport Speed Show was an excellentopportunity to work with persons fronting a weekly Motorsport show on Sky Sport NZ. The work involved putting together stories and filming of NZ Motocross.

Education and qualifications

2012  : The University of Auckland, BCom

2006  : The University of Auckland, Masters of Arts, History; Thesis, The Rise of American Conservatism from late 1950’s to early 1980’s.
1998-2004 : The University of Auckland, BA (HONS), BA, Major Political Studies, Minor History
1977-1980 : Diploma of Teaching
1981- 2001 : Primary School Teacher

Achievements and Awards 

2012  : Motorcycling New Zealand Motocross Official Clerk of the Course, Grade 2 Steward
2011 : Media Endorsement FIM World Motocross Championships: US, Accreditation Federation of International Motorcycling (FIM) First Female Australasia Motocross Journalist in US
2010 :  Media Endorsement Australia SuperX, Accreditation Motorcycling Australia
2009 :  MediaEndorsement AMA (America Motocross Association) Outdoors Championship, Accreditation RacerX Media World Motocross Championship, Endorsement FIM Junior Accreditation DirtRiderDownUnder, NZ Media Endorsement Australia Super X, Accreditation Motorcycling Aust
2004 : Partnership Appeal Scholarship: The University of Auckland

Personal Background

I have 3 sons, James, Robert and Karl who I raised and taught at Primary school and are my best mates. As a family with teenage boys the sport of Motocross played a special part in my life helping me instil values of self-achievement, determination, commitment and focus for all 3 sons.