Motorsport Racers need Brand/Factory and product support to race.
Which Brand? What products? Where are the best sponsors? And what are the best deals to secure for Riders to get the much wanted results?
Negotiations with industry companies begins well before Opening of Motorsport season with Riders edging competition for Brand/Factory contracts which include corresponding mechanics support, bonuses and Sponsor endorsements.
Key is how to gain contracts- is it only performance based?
Motorsport Athletes are now more than ever, Marketing platforms.
Riders race wearing gear, race on machines with full capacity of motorcycle products, rate performance on bike, engage viewers and fans on Media, social and professional sites. All in all Motorsport Athletes are much needed resource for profiling their Motorsport support.
How much is this worth? Alot in terms of maintaining Brand/Product support built on Racers credibility to promote the very machinery and products that enable each Rider to race.
A win-win situation- yes.
This film edit highlights Women Motocross World Champion Kiara Fontanesi association with Sidi spanning over 6 years.
Words: Sharon Cox
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