WMX and World WCR – how to increase audience engagement through Media content? With Women’s Motocross World Championship celebrating it’s 18th season in 2026 and Women’s Circuit Racing World Championship entering it’s 3rd season next year, both all-female Series have the capacity to broaden audience reach through creative production of content pre-during and post racing.
Without a doubt, the competitive performances of rider’s – on dirt and tarmac – are to be showcased to a global audience, highlighting how hard these women work, train, and race in the most physically demanding sports. WMX rider’s test all aspects of training from gate-drop, to making the first turn without crashing, to nailing lines, ruts, jumps, and passes on terrain varying from loamy soil, to sand, to mud, to hard-pack clay.
World WCR rider’s carve out lap-times on bikes with generic specifications utilizing their deft handling of speed on the straights and corners to out-maneuver their competitors from Free Practice, to Superpole, to Races 1 and 2. The mental ability of rider’s to withstand the pressure of producing results from the front-mid- or back of the starting grid is enormous, as each race within the 6 Round Series remains a valuable opportunity to claim as many points as possible, given the unpredictable nature of racing 11 laps at around 200 kms/h.
Production of Media content on both WMX and World WCR attracts fans and followers world-wide with interviews on race weekends, Race Previews, Live TV Streams of races, podiums, and articles offering insight on rider’s career pathways and results. Specific highlights for WMX would be MXGP TV presenter – Lisa Leylend’s interviews with rider’s just behind the gate along with Paul Malin’s commentary during racing. World WCR have free Live Streaming of racing on their YouTube Channel, and offer Press Previews and Post Press Conferences for journalists and photographer’s. In between Rounds, content re-hashes race results within films posted on socials and follow-up stories on rider’s thoughts of the season are posted on websites with images and inserted comments.
To gain additional depth of coverage, back-end films on selected rider’s within their home environment broadens viewer’s perspective on how each woman handles the challenges of racing a World Championship. As noted in MXLink films on WMX Champion 6x – Kiara Fontanesi – and World WCR rider – Roberta Ponziani – balancing daily demands requires heaps of energy, effort, and work – all of which provides the necessary resources to race. For Kiara, looking after family responsibilities with two daughters, training, meeting sponsor obligations, along with sharing her experience and knowledge with younger rider’s – has to be seen to be believed on how she manages it all.
Film completed by MXLink on Avalon Lewis racing in WSBK Supersport300 in 2017. Film MXLink.
For Roberta, the daily schedule of working at her family bakery, then training and scheduling sponsor obligations leaves little room for complacency, keeping driver and determination to race on point. Time and financial support are the most crucial factors for the Italian to achieve results on the track – as witnessed by MXLink when filming Roberta during practice at Autodromo dell’Umbria circuit, followed by a 3 hour drive back to her home, then filming an interview at Bocconotto Reale bakery where she worked the next day.
Both films on Kiara and Roberta provided perspective on how these women managed each step to manifest their goals, with the support of family and friends, and within 24 hours a day. Such visual stories not only shared the realities of pursuing a racing career – a world away from the exhilaration of actual racing – but also prompted viewer’s to gain a greater understanding on how each sustains focus to go from planning stage to race mode season-on-season.
Header photo: Kiara Fontanesi competing in WMX Round 2 in Spain, 2025 with her Mum. Image: MXGP.
Words: Sharon Cox.
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