Creatives of content for 2025 with MXLink. The following information provides analysis on how, why, where, and when MXLink creatives have raised the profiles of rider’s, driver’s, Brands, Promoters, and Organizations to new levels of engagement which in turn has pushed diversity of content created beyond the status quo. Such analysis can be transformative for new entities within and outside the Motorsport industry to broaden audience reach of service, product, or Branding profile.
The planning of content creation is based on short and long term objectives with resources allocated to achieving the greatest return of investment within a stated period of time. For example: rider’s and driver’s seeking increased exposure pre-during and post racing would identify the type of content which would generate greatest viewer appeal, timed to post on platforms which enhance audience engagement around the world.
The actual creation of content would be carefully selected and edited to tell the story on what happens before racing, during, and post. Visuals, graphics, and text provide up-close-and-personal glimpse on the preparations, challenges, and incidences that occur on race weekend, created either on location or remotely. The key is to evoke curiosity, inspiration, and anticipation on what the athletes will achieve, come racing, which serves as a drip-feed of information to fans, follower’s, and new viewer’s alike.
Film preview of The Dakar Rally driver’s in SSV category: Sara Price and Rebecca Busi. Credit: MXLink.
The strategies to broaden audience engagement while simultaneously endorsing Brand and sponsor provider’s requires diversity of thought and subtlety of message. On location, filming interviews within Team set-ups and track-side enhances the connection between athlete, Brand, and venue Promoter’s. While, creating film compositions remotely, affords time to transform visuals into partnerships between rider/driver, Brands, sponsors, and Organizations watched pre and post racing.
MXLink achieved this nice balance of creating content on location and remotely to broaden appeal of women racing Women’s Motocross World Championship and Women’s Enduro World Championship. Conducting interviews in pits, capturing rider preparations, winning emotions, and track conditions not only provided in depth coverage on what these women take on board over 2 days of racing, but also provided context for the creation of written and visual content for the future.
Heading into 2025, MXLink offers creation of content to athletes, Brands, industry provider’s, Promoter’s, Organizations, and businesses within and outside Motorsport, whose main focus rests of generating greater exposure of profile to global audience. All plans of action cater to set goals of increasing scale and scope of respective parties including analysis on how objectives will be reached, through diversity and creativity of thought. All interest is welcome at: sharoncox@xtra.co.nz
Header image: Pirelli, Graphics: MXLink.
Words: Sharon Cox.
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