Media content to achieve growth of market audience for MXLink from 2016 to 2023. Analysis of website metrics data provides insight on how increase of audience engagement of content has developed over time, along with highlighting how supply has prompted demand for written and visual content created on media platform.
From initial statistics in the months of 2016 and 2017, where units in red measured impressions in 1,500, it is possible to ascertain very small market of engagement of content produced, which primarily covered FIM Women Motocross World Championship.
By 2018 through to 2020, metric data provided increase in views along with statistics on attracting new viewers to media platform, which corresponded to development of media content including articles, interviews, feature stories, and film production, along with attending WMX Rounds in Europe and Qatar.
By 2021 through to 2023, content produced responded to COVID, whereby re-establishing strategies on producing media pieces – specifically on Women in Motorsport – were remotely based from New Zealand. Having developed diverse range of communications and working relations with rider’s, driver’s, Brands, manufacturer’s, and industry provider’s for a number of years, production of media content was streamlined, efficient, and progressive.
The significance of analyzing first party data represents the fact that in house production of content – without any interference from second or third party sharing – provides scale and scope on how content has extended reach to global audience, along with stimulating readership on media produced.
Key elements of growth have required developing knowledge of disciplines in the following FIM and FIA arenas: The Dakar Rally, WMX, America’s GNCC WXC, ISDE, Hard Enduro/Extreme Enduro, Trials Women World Championship, WSBK SSP/SSP300, Moto3, MotoE, WSeries, F4/F3 Championships, F1 Academy, Extreme E, E-Xplorer, coupled with insight and research articles.
Metrics data also provides information on which genres have created interest among viewer’s while at the same time revealing content which has less appeal. Specifically, one-on-one interviews, analytical articles, pre-during-and post racing stories, coverage of iconic events, and delivering in-depth information on the career pathways of Women in Motorsport has resulted in increased engagement of media work.
Significant progress has been achieved in providing media content which is viewed consistently from Monday through to Sunday, as the table below states, along with summary of hours on site, which takes into consideration all time zones. 2023 has continued the upswing of statistics ramping an increase on new viewer’s up another 10K to 43K this year, and views stand at 1.1 million to present day.
Notwithstanding results achieved, production of Media content for Women on Motorsport remains forever changing, challenging, and satisfying when the next piece of Media content can always be better than the last.
Header photo: MXLink.
Words: Sharon Cox.
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